Ever wondered how many textile garments are there produced on our planet Earth on the yearly basis? How many dresses are there hanging in our wardrobes? Ever took a deeper look at what it is made of and where it was produced? 

Son de Flor was never intentionally founded to become a change maker in the fashion industry, but the intention we created it with {to “remember” a timeless dress that would never go out of fashion and serve us on countless occasions from the kindest fabric on Earth} is becoming more and more important in today’s world, where consumption patterns are becoming tiresome not only for us, human fellows, but also for our home, planet Earth! 

This month we are kindly inviting you to hear our thoughts on sustainability and the power of timelessness in fashion field and we’d love to listen to your opinion in the comments under. We will also cover linen and the dress making processes in the up-coming blog posts, thus be sure to drop by and read us, if this is also your topic of interest!

We hope your cup of tea is ready, happy to spend next 15 minutes with you!


Good on You

Sustain Your Style

EDGE - Fashion Intelligence

November 04, 2020


Natalie said:

Unsurprisingly, I love this video and insight — as I do all of the content that you produce. For my most recent master’s degree, my thesis was about consumer consciousness and sustainability in the garment industry as it is related to the UN’s Sustainable Development Goals. When I discovered limited data availability on labor conditions and processes (which was my original intended point of focus) it was Son de Flor, which I discovered in the semester prior to the writing of my thesis, that influenced me to take a sustainability lens. I have 12 dresses in my closet — all of which fit and get a great deal of wear; six are Son de Flor. Investment in pieces of quality is not just a matter of “trendy,” but it is about a responsibility to our shared global community. Cheers to you all and the work that you do.

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