About Son de Flor

The tale of Son de Flor started just like all the fairy tales do: ‘Once upon a time, in a small country near the big sea, there lived two sisters…’ And indeed, everything started with two sisters, weary from chasing seasons in a fast fashion industry and being sure, that there is a way of slowing this world down a little by creating permanent beauty, without the urge of constant consumption.

"Just like that dress still worn by their mother every Christmas Eve ever since they could remember… Why no one makes such dresses anymore?" 

So we did. An elegant classic Peter Pan collar dress with a charming twirl from the best linen we could find in the small country near the big Baltic sea. That dress is so much more than meets the eye. It’s calm and safety. It’s home. It’s laughter around the dining table. It’s comfort and assurance. It’s modest and yet standing out. No chase of trends, nor seasons. Timeless. Feminine. Charming. Subtle. 


Today we are lucky to count on our devoted team, taking care of every dress leaving our beautiful office of Son de Flor.

Before we jump to the founders and the administrative part of our team, please meet our sewing, construction, and production know-how! Everything that we do not outsource to the local manufacturers, all the samples, customizations, and your special dreams are made by the hands of these four incredible women:

Son de Flor team member
Jolanta is full of secrets! Forever busy with her garden at home, and the most diligent help when it comes to making unique linen dresses for custom orders!
Son de Flor team member
Rita is a true master of seams! She's our silent & busy bee, whose kind nature & great talent makes the Son de Flor's linen dresses absolutely impeccable.

Son de Flor team member
Kristina, the travel enthusiast and best storyteller there is! She never misses a chance to improve the slightest details of quality to any garment of Son de Flor's.
Son de Flor team member
Lina, the fairy of sewing, the newest part of the Son de Flor's family. We are always happy to trust any sewing request to the hands of this beautiful lady!

Son de Flor co-founders

 As mentioned above, Son de Flor was founded by two sisters Indre and Vaida.
Both very different in nature, yet getting along incredibly well.

Son de Flor founder
Vaida - the co-founder, dreamer & the Happy Soul of Son de Flor! Great chameleon as well, as she just fills all the gaps that are missing & changing at the company with each year of growth!
Son de Flor founder
Indre - the co-founder, rational mind & guardian of Son de Flor! Always standing firmly on the ground & keeping the company in one place. Making sure everything is running smoothly daily!

Moving on to the administrative part of our beloved team, we have the most exceptional people working with us to fulfill the dream of Son de Flor. From our customer service, stock and packaging fairies, to the marketing and e-commerce goddesses.

Son de Flor team member
Dovile takes care of every client in need of help! If you've ever contacted our customer service, she has most definitely solved your case, nurturing each connection with empathy and calm mind.
Son de Flor team member
Monika, head of the production department! She makes sure that every idea planned on paper turns into stock at the right time from the right fabrics & colors! The most beautiful person inside and out.

Son de Flor team member
Rimante, the witty princess of our stock! No dress in our physical stockroom can hide from the sharp memory of hers. Fast & {gently} furious in packing & shipping every linen dress to its new owner!
Son de Flor team member
Inga, the queen of boxing parcels! Responsible for wrapping all the garments & other goods as well as shipping them to the right owners. And she is magnificently nailing it!

Son de Flor team member
Indre, our Ecommerce guru. Our website's optimization and other areas only the Z generation can handle are in her hands. Our bright sunbeam who always has the best music playing at the office!
Son de Flor team member
Viktorija, our angel of Ecommerce heavens, flying with the clouds and overlooking all situations arising on our website! She makes sure your online experience with us is heavenly smooth & light.

Son de Flor team member
Kotryna, the head of Social Media! A wonderful mix of gentle heart, sharp mind & creative thinking behind Son de Flor's social media presence. Feeling pretty comfortable out of comfort zones!
Son de Flor team member
Milana, our mind and hands behind every e-mail in your inbox. She is always full of lovely letter ideas and other innovations! Making sure you don't miss out on any information on Son de Flor.

Son de Flor team member
Kotryna, our inner PR agency! Kindly dealing with our closest
Son de Flor friends in whatever continent, from whichever angle.
This beautiful soul is a wonderful addition of our team!

Son de Flor team member
Inga, the in-born designer! And nothing to add. Ever since she joined our team,
we felt we’ve found a missing part of the puzzle to become a world-known
fashion brand with impact! Now it’s just a question of time!

Before we close, we are proud to say that we know by heart all the chains involved in our production process.

- Our linen comes from a local producer with all the yarns being raised in EU. We know who works in the company and we can assure absolutely fair production and Oeko-Tex®100 certification.

- We outsource our garments, which are not produced in our laboratory, to local producers complying with EU regulations, respectful working conditions and salaries. In fact, we love working with a company hiring women with hearing disorders.

- All our dresses are stone-washed and softened by a small family-owned company calling their softening machines by names! If you ever receive greetings from Odyssey or Neptune, don’t be surprised – it’s the softening machines being naughty…

- We are using no plastic in wrapping and delivery of our garments and urging you to use less due to the terrible things it’s making to our planet-home Earth. 

 - And finally, we are lucky to be born and raised in a country with rich flax cultivation tradition. In fact, the traditions of the flax plant cultivation and processing in Lithuania stretch back several thousand years before the world got involved into the race of rush. Together with the other two Baltic States, we have given a special place in our folklore and overall perception of the world to linen and the quality of this textile has always been appreciated in our respective countries.

We have linen in our DNA, thus we kindly ask you to trust us in dealing with it on your behalf!