The tale of Son de Flor started just like all the fairy tales do: ‘Once upon a time, in a small country near the big sea, there lived two sisters…’ And indeed, everything started with two sisters, weary from chasing seasons in a fast fashion industry and being sure, that there is a way of slowing this world down a little by creating permanent beauty, without the urge of constant consumption.

"Just like that dress still worn by their mother every Christmas Eve ever since they could remember… Why no one makes such dresses anymore?" 

So we did. An elegant classic Peter Pan collar dress with a charming twirl from the best linen we could find in the small country near the big Baltic sea. That dress is so much more than meets the eye. It’s calm and safety. It’s home. It’s laughter round the dining table. It’s comfort and assurance. It’s modest and yet standing out. No chase of trends, nor seasons. Timeless. Feminine. Charming. Subtle. 

Today we are lucky to count on our devoted team, taking care of every dress leaving our beautiful Son de Flor office.

Before we jump to the founders and the administrative part of our team, please meet our sewing, construction, and production know-how! Everything that we do not outsource to the local manufacturers, all the samples, customizations, and your special dreams are made by the hands of these 3 incredible women: 

Rita, our silent and busy bee whose kind nature and talented soul helps Son de Flor thrive.
Jolanta, the thoughtful whisperer of linen, highest quality garment producer, our diligent help.
Kristina, travel enthusiast and the mind behind every dreamy idea our designer Vaida comes up with.

Son de Flor co-founders 

 As mentioned above, Son de Flor was founded by two sisters Indre and Vaida, both very different in nature, yet getting along incredibly well.  

Son de Flor founder Vaida, the co-founder and creative soul of the company. Besides her dreamy nature and too many ideas in her head, she also stands behind every Son de Flor dress and picture. Keep on dreaming, sister, we love what you dreams look like once dressed in linen!
Son de Flor founder Indre on the other hand is standing on firm grounds and keeps the company in one place once Vaida is sitting on her cloud number 9! Indre is our general manager, curating strategy, finance, accounting and checking that everything works smoothly!

 Moving to the administrative part of our beloved team, we have the most exceptional people working with us to fulfill our Son de Flor dream:

Son de Flor team member Monika takes care of our production processes, so that every idea planned on paper turns into stock on the right time in the right place from the right fabrics, color & size! She is the smartest, most beautiful and unproblematic person we know on the whole Earth!
Son de Flor team member Indre, our ‘fashionista’ & gentle soul, an e-commerce guru. She stands behind our website's optimization and quite a few other areas only the Z generation can handle. Indre is our bright sunbeam who's always got the best music track playing at the office!

Before we close, we are proud to say that we know by heart all the chains involved in our production process.

- Our linen comes from a local producer with all the yarns being raised in EU. We know who works in the company and we can assure absolutely fair production and Oeko-Tex®100 certification.

- We outsource our garments, which are not produced in our laboratory, to local producers complying with EU regulations, respectful working conditions and salaries. In fact, we love working with a company hiring women with hearing disorders.

- All our dresses are stone-washed and softened by a small family-owned company calling their softening machines by names! If you ever receive greetings from Odyssey or Neptune, don’t be surprised – it’s the softening machines being naughty…

- We are using no plastic in wrapping and delivery of our garments and urging you to use less due to the terrible things it’s making to our planet-home Earth. 

 - And finally, we are lucky to be born and raised in a country with rich flax cultivation tradition. In fact, the traditions of the flax plant cultivation and processing in Lithuania stretch back several thousand years before the world got involved into the race of rush. Together with the other two Baltic States, we have given a special place in our folklore and overall perception of the world to linen and the quality of this textile has always been appreciated in our respective countries.

We have linen in our DNA, thus we kindly ask you to trust us in dealing with it on your behalf!