With Love and Transparency: A Letter to Our Cherished Friends

Dear beautiful souls,

First, let us thank you for being here. Your trust, love, and connection to our work mean so much to us. We truly value the bond we’ve built with you and cherish the stories you’ve shared about how Son de Flor has become a part of your lives.

We want to address the concerns that have arisen with our recent price adjustments. This decision was one of the hardest we’ve had to make as a small business, and we’d like to explain why it was necessary.

Linen is one of the world’s most luxurious and sustainable fabrics, and its price has been steadily increasing due to changes in climate, which have made flax harvests more challenging. As a sustainable clothing brand we have chosen not to compromise the quality and longevity of our timeless garments by using linen blends or cheaper alternatives. Instead, we remain committed to crafting our garments from 100% pure linen, ensuring that every piece meets the highest standards of quality and authenticity.

At Son de Flor, our designs reflect our love for twirl-worthy skirts and generous cuts, meaning each dress holds an abundance of linen. These details are at the heart of what makes our garments special, and we are dedicated to preserving the timeless beauty and craftsmanship that you’ve come to love. To ensure we can continue offering these heirloom-quality pieces while honoring fair wages, ethical practices, and sustainability, we’ve had to increase our prices by an average of 8%.

We recognize that this change came without prior notice, and for that, we’re truly sorry. While our intentions were rooted in sustaining our values and commitments, we understand how this adjustment may have felt unexpected and frustrating.

For those truly impacted by this change, we’ve created the code WECARE offering a 10% discount. This code is intended for those in real need, and we kindly ask for discretion in its use, so we can extend this gesture to as many as possible.

I’d also like to remind you that we frequently hold special events with discounts, making our garments more accessible to those who are patient. Our designs are timeless—they’ll never go out of style and are meant to be cherished for a lifetime.

Thank you for your understanding, for standing by us, and for believing in the heart of Son de Flor. If you’d like to share your thoughts or have any questions, please don’t hesitate to reach out to us via info@sondeflor.com. We are here for you ❤

With love and gratitude from the bottom of our hearts,

Son de Flor Girls