Son de Flor: What’s in Store for 2025
As we step into 2025, our hearts are brimming with excitement, gratitude, and anticipation. This year promises to be one of celebration, connection, and timeless beauty, as we bring together the Son de Flor community and embark on new adventures. Here’s a glimpse of what’s in store for the year ahead.
Launching Our Collections: SS25 and FW25/26
We are almost ready to unveil our Spring Summer 2025 collection, and we can hardly wait for you to see it! If all goes well, our Fall Winter 25/26 collection will follow in August, and we’re already shaping ideas that we know you’ll love. Each piece in these collections celebrates the beauty of linen and the importance of timeless styles, keeping authenticity and quality at the heart of everything we do.

Cherished Collaborations and New Friends
Our wonderful collaborations continue! We’re thrilled to keep working with inspiring friends like Shirin Atra, Rachel Maxy, and Rebecca - TheClothesHorse. And yes, we’re adding a few new beautiful names to our circle, but we’re keeping them a little secret for now—stay tuned!

Celebrating Linen and Timeless Icons
This year, we’re focusing even more on the beauty and versatility of linen. In March, we’ll be introducing some exciting additions to our assortment—styles we hope will join the ranks of Son de Flor icons. As always, we remain dedicated to quality, quality, and once again, quality. We’re also working hard to expand our size range, ensuring that more beautiful bodies can experience the joy of wearing Son de Flor.
Encouraging Women to Celebrate Themselves
In 2025, we want to cherish every woman for her authenticity. We encourage you to celebrate yourself, take more chances, and dance through life with joy and laughter. Let this be the year of living fully, with lungs full of laughter and hearts full of courage. Say yes to taking more chances and doing more dances!

Sustainability and Global Fashion Impact
Sustainability remains a core focus for us. This year, we’re excited to deepen our conversations about fashion’s impact on our planet. We’ll be participating in the Global Fashion Summit and other events to explore innovative ways to make fashion more sustainable and to share our journey with you.
Community Meet-Ups and Connections
Meeting and hugging the amazing women who travel the world alongside Son de Flor is one of the greatest joys of what we do. Following the success of our Edinburgh pattern, we’re planning more community meet-ups this year. These gatherings are a celebration of friendship, shared values, and the unique bond we have as a community.

Surprises and Improvisations
Of course, no year would be complete without a few surprises! While we’ve shared many exciting plans, we’re leaving space for improvisation and spontaneous magic as the year unfolds.
Join Us in 2025
We’re so grateful to have you with us on this journey. Together, let’s make 2025 a year to remember—a year of beauty, connection, and timeless elegance. Here’s to more chances, more dances, and a world of possibilities!
