" Our story started from one beautiful Dress we used to see our Mother wearing on many occasions when we were little girls. Having grown in Lithuania, a small country near the Baltic Sea, we replicated this iconic Dress from the fabric we loved the most - linen, and called it a Classic Dress. The dress became the foundation for our timeless, slow and sustainable fashion brand which you now know by the name of Son de Flor. " - Vaida & Indre
We believe that ..
.. fashion can be kind
At Son de Flor, the commitment to ethical and sustainable production is at the forefront of our brand's values. Every aspect of the production process is carefully considered to minimise waste and reduce environmental impact. Our timeless dresses are made from 100% linen. We use natural, biodegradable or recycled materials for detailing. This makes our dresses not only gentle on the environment but also on the skin.
.. fashion can commit to a change
We know that every decision we make has an impact on our planet, and we strive to make choices that benefit both our customers and the environment. Along with creating locally timeless pieces from linen, we're proud to partner up with One Tree Planted, an NGO that focuses on reforestation efforts around the world. For every order placed with Son de Flor, we donate a portion of the proceeds to One Tree Planted to plant trees in areas that need it most. In this case we aim to reduce our carbon footprint to zero.
.. fashion can stand the test of time
At Son de Flor we aim to create dresses that stand the test of time. Quality craftsmanship is the cornerstone of our brand, with traditional techniques used to produce dresses that are truly exceptional. Our attention to detail is second to none, with every aspect of the design, from the materials used to the stitching and finishing, carefully considered. Our timeless dresses are designed to last for years, ensuring that each dress becomes a cherished item in any wardrobe.
.. local is as important as global
Son de Flor is not just a clothing brand, but a community-minded company that places great importance on local production and community engagement. Our commitment to supporting local communities is reflected in the decision to produce garments locally, which has the added benefit of reducing the brand's carbon footprint. By working closely with local businesses and artisans, we have built strong relationships that are based on collaboration and mutual support.
.. simplicity is the ultimate key
Our dresses are carefully crafted to be worn in a variety of settings, easily dressed up or down to suit any occasion. The focus on elegant simplicity ensures that our clothing remains timeless, allowing customers to enjoy their Son de Flor dresses for years to come. Evenmore, by committing to elegant simplicity we observe our amazing customers expressing their own personal style, where each dress becomes a reflection of their individuality.
.. linen is the most humble fabric
In times of science evolution it’s hard to find another fabric that would have qualities similar to linen, fabric that our mother Earth gifted to us hundreds of years ago with qualities that are continuously important still today. Fabric that is encrypted in the genetics of Lithuania, the country of origin of Son de Flor. By choosing to use linen for our timeless dresses, we hope not only to reduce our carbon footprint but also to ensure that our clothing is safe and healthy for our customers to wear.
.. a dress can make a change
A lovely, simple, humble linen dress with a beautiful twirl is a timeless and versatile wardrobe staple that can be dressed up or down for any occasion. With its comfortable and breathable fabric, a linen dress is perfect for any season, keeping us cool in the summer and cozy in the winter. Investing in a high-quality linen dress is not only a sustainable choice but also a practical one, as it will last for years to come and can be worn on many occasions, making it a valuable addition to any wardrobe.
Meet the wonder-making team!
Vaida – co-founder, designer & overall Happy Soul of the brand. Turning her visuals into reality.
Indre - co-founder, rational mind & guardian of Son de Flor. Firmly holding the ground.
Dovile - the kind voice of our customer service, taking care of every client in need of help.
Monika - the head of our production department, always precautious and caring.
Indre - the impeccable-skill eCommerce guru behind our website's administration.
Milana - the clever mastermind behind our email marketing, bringing new innovations to life.
Audre - the energetic soul of our social media presence, juggling between projects professionaly.
Greta - the joyful charm of our social media team, creatively carrying out all occuring tasks.
Kotryna - the endearing part of our inner PR agency, a master in maintaining relationships.
Ieva - a kind spirit of the PR team, dealing with projects in a meticulous approach.
Rimante - the witty princess of our stockroom, dispatching parcels to their new homes.
Inga - the queen of rapid parcel-boxing - no defect will escape her sight during quality check.
Jolanta - a sweet part of our seamstresses' team, diligently attending to custom orders.
Rita - a kind-natured sewing professional, producing Son de Flor's garments at no fault.
Kristina - the sharp-minded master of seams, improving quality details of our garments.
Lina - the enchanting part of our seamstresses' crew, swiftly attending to any sewing request.
Jolanta - a lovely addition to our seamstresses' team, seamlessly attending to any design.