Thank you for most wonderous FW 24/25 Season

As we close the chapter of FW24/25, I find myself full of gratitude. This season wasn’t just about creating a collection—it was about deepening a journey. My own, our team’s, and, maybe, yours.

Looking back, I feel as if I truly came Home—not just to a place, but to myself. I learned to share my heart more openly, to pour my love into this community with even more courage, to embrace vulnerability as strength. And in doing so, I realized that Son de Flor has never just been about fashion. It has always been about something deeper—a story of women, of connection, of timeless beauty that goes beyond fabric and thread.

The fashion world is not an easy one. Creating Son de Flor requires more than skill—it demands heart, resilience, and a kind of inner capacity that stretches and expands with each season. And yet, here we are, growing—not just in numbers, but in depth, in authenticity, in the quiet, steady strength that comes from balancing heart and mind in equal measure.

This past season, though marked by winter’s chill, carried the warmth of an Italian landscape. The kind where the sun lingers golden on rolling hills, where even the cold air hums with beauty, where love—be it for life, for art, for one another—is felt in every corner. That’s what Son de Flor felt like this season. A place where warmth exists not because of the weather, but because of the people.

To my team, my incredible sisters in creation—thank you for your dedication, your patience, your endless talent. You are the heart of this brand. And to you, our dear community—thank you for being here. For twirling with us, for believing in slow fashion, for choosing to wear not just a dress, but a story.

We have grown together, and I can only hope that as we step into the next season, we continue to carry this warmth, this courage, this love. Because fashion fades, but what we are building here? This is timeless.

On behalf of Son de Flor Girls,
Vaida