We are thrilled to announce the launch of our 3rd annual #5WEARS celebration! It's an event that has become a true hallmark of Son de Flor's DNA. Over the years, we have been blown away by the incredible entries we've received, with so much creativity, inspiration, and beauty on display. We are so excited to continue this tradition in the years to come!
As we all know, the fashion industry has come under increased scrutiny for its environmental impact. This is why we are proud to support the 30 WEARS movement, which promotes sustainable dressing through the use of high-quality, long-lasting garments. While it may be too complicated to challenge you with providing 30 different styling ideas for one piece, we are happy to report that our #5WEARS challenge is a fun and easy way to show off the versatility of our clothing.
Our linen dresses are particularly special, not only because of their timeless beauty and versatility, but also because linen is a natural and sustainable fabric that is both breathable and durable. Rumors even suggest that linen looks better with each wear, making it the perfect choice for garments that are meant to last. To encourage you to participate in our #5WEARS celebration, we've accepted the challenge ourselves and have asked our amazing team members to style four different Son de Flor products in five unique ways each.
Please meet Indre and Vaida, the co-founders of Son de Flor, as well as Greta and Audre, our newest team members. They will showcase how to dress up or down our garments, no matter what the occasion or situation may be.
#5wears By Son de Flor Team
Audre exploring her creativity with our Butterfly Dress in Rose Pink
Greta styling our Flattering Sophie Shirt in White linen with Pink Stripes embroidery
Indre has chosen to style our Button Front Jumpsuit in Milky White dense linen
Vaida is showing her creativity with our Peplum Vest in 100% linen in Ditsy Floral pattern
We invite you all to join us in our #5WEARS celebration and showcase your creativity in styling your favorite linen pieces! We prefer you styling a Son de Flor linen piece, however if you do not own one yet, feel free to use your favorite garment from your timeless wardrobe & style it in 5 different ways - maybe it will finally unlock the door to winning your first linen Son de Flor dress! By taking part in this challenge, you not only contribute to sustainable fashion but also have the chance to win one out of four 300 EUR gift vouchers to shop at Son de Flor!
To participate, all you have to do is post your 5 different styled looks on our gallery as well as on Instagram, tag @sondeflor and use the hashtag #5WEARS. Sharing is caring, so don't forget to send word to your friends and let them join in on the fun of this ongoing contest! The celebration begins on April 5th and the winners will be announced on May 10th.
Let's come together as a community and show the world how we can make a difference in sustainable fashion by wearing our beloved pieces in versatile and creative ways. We can't wait to see your entries and wish you the best of luck!