Our Stories
How Covid-19 affected sustainability in fashion?
Sudden wave of Covid-19 pandemic in the world didn’t go pass and had shaken the whole fashion industry on a big scale. Due to no possibility to continue normal social and professional life outside of home massive shopping of new clothes fell drastically - by 25% - which is the biggest drop in 23 years. Only demand for pyjamas and loungewear increased to some extent because of our whole lives shifting explicitly to home environment.
The Power of Consciousness in Fashion
Ever wondered how many textile garments are produced on our planet Earth yearly? Ever took a deeper look at where your clothes were produced & how? This month we inviting you to hear our thoughts on sustainability and the power of timelessness in fashion.
How do you take care of Wool?
A sustainable & comfy material, wool will last you through many cold seasons. But how do you take care of it? Can you toss it into the washing machine? What’s the best way to store it? How do you dry it? Find your answers here!
When Linen meets Wool
We love wearing linen all year long, though the myth of linen being meant mostly for warm days, is still vivid. To smooth this, for the 5th year in a row, we are offering a small range of sustainable wool coats, sweaters & accessories for all of linen lovers who are fond of layering as well.
How Timeless is Sustainable?
Would you believe that every year there are around 150 billion garments made in the global fashion industry, 30% of which is never sold. An average life span on an apparel item in developed countries is less than 3 years and more than 50% of fast fashion products are disposed in under one year.